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CNN International, Brought to You By . . . Print E-mail
Written by Chris Horner, Planet Gore   
Tuesday, 15 July 2008

CNN International seems to be a bit confused on the difference between news programming and advertising. I've just watched a promo for "Planet in Peril in association with Vestas" — the Danish wind-energy company. That's how the show is being advertised, with nary a pause between the two.

"Nature has given us the wind," goes the tease; "It's time to let the modern energy industry power us."
Yes, it's time to let them. Precisely what have we been doing to impede that? Passing laws of physics leading to energy loss from the fact the wind is generally a long way from the customers? Regulating the wind to be intermittent? Good gracious, the euphemisms required to demand mandates.

"Planet in Peril in association with Vestas" was repeated at the end of the tease. Immediately following it came a promo for a travel-destination show: "My City My Life in association with Samsonite." Is this CNN or QVC?  Source



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