The commercial [below], which aired in the D.C. and Baltimore markets in June (notably during the NBA playoffs)…was produced by Alexandria-based MRB Films. Senior Producer there Tracy Sacks says that before filming, OC Mayor Rick Meehan watched an STD-warning spot from the ’40s or ’50s (”Men: Be careful when you go out”…) so that he could strike the right tone. It also aired on radio, where it took on a War of the Worlds feel. 

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